The Trust Pickle

Why Are We Shouting? with Jill Salzman

The Trust Pickle

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The Trust Pickle

jill salzman

Jan 18, 2023

What’s in this episode:

Remember that time when an advertiser asked you what your newsletter’s CPC or RPM or CPM was? Did they ever ask how your audience felt upon seeing their ad?

yellow and black happy birthday greeting card — You really do.

It’s time to set things straight about the ways in which we interact with the people that might pay us. The next time you talk to a sponsor that’s looking for exposure to your audience and they’re focused on calculating clicks, may this episode serve as your reminder to remind them that people are not stats, no matter how much the world’s tried to convince us all that we are.

Folks + Things mentioned in this episode:

that ad guy, Jeff
The newsletter I reference – subscribe here
The Founding Moms

Got Q’s? Jill’s Got A’s.

Wanna get your Q’s A’d in a future episode?
Perhaps you wanna sponsor an episode? (Hint, hint…)

Talk to me! Text or call (708) 872-7878 so that we can make your dreams come true.

Got thoughts, comments, or questions about the episode you just heard? Leave a comment below.

See you soon,

jill

Discussion about this podcast

Why Are We Shouting? with Jill Salzman

Jill Salzman wants no part of the traditional business landscape. Also, she can't stop shouting, especially when it comes to biz advice. Why Are We Shouting? tackles the A’s to every mom entrepreneur’s Q’s when it comes to running a company and lets you in on the stories along the way. Jill ponders the big questions of our day:

“How can I grow my business without losing my mind?”

“Why can’t my kids stop whining when I’m on an important call?”

"How long will it take before Stephen Colbert's team invites Jill to be a guest?"

Jill’s an award-winning entrepreneur, author, global speaker, and gum junkie who’s been building businesses for over a decade. She currently runs The Founding Moms, the #1 platform for mom entrepreneurs to build better businesses. Over the years, she’s tried a million trillion quadrillion different things to grow her companies and wants to save you some time and a few headaches. Above all else, she’s certain of one thing: she never knows what she’s doing. If you feel like you don't know what you're doing either, let's shout about it.

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