The Trust Pickle
What’s in this episode:
Remember that time when an advertiser asked you what your newsletter’s CPC or RPM or CPM was? Did they ever ask how your audience felt upon seeing their ad?
It’s time to set things straight about the ways in which we interact with the people that might pay us. The next time you talk to a sponsor that’s looking for exposure to your audience and they’re focused on calculating clicks, may this episode serve as your reminder to remind them that people are not stats, no matter how much the world’s tried to convince us all that we are.
Folks + Things mentioned in this episode:
that ad guy, Jeff
The newsletter I reference – subscribe here
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