I always feel humiliated when I fall into justifying my prices. I was talking to a prospect about an engagement, and the guy told me that his boss had looked up consulting rates on some website, and decided that our rate was out of range. I started to go into this cringey explanation of why my rate was justified. It felt so awful, and when I hung up the Zoom, I was so angry at myself. This is a lesson I am learning over and over again, slowly improving over time.
I always feel humiliated when I fall into justifying my prices. I was talking to a prospect about an engagement, and the guy told me that his boss had looked up consulting rates on some website, and decided that our rate was out of range. I started to go into this cringey explanation of why my rate was justified. It felt so awful, and when I hung up the Zoom, I was so angry at myself. This is a lesson I am learning over and over again, slowly improving over time.
Your response to Jeremy is so inspirational!