The Accessibility Argument
What’s in this episode:
We’re told all the time to figure out our precise target market. To understand the patterns of the people buying from us – from daily habits to average incomes to average heights to average ages.
But what about how able our audience is?
This one’s all about inclusion. We’re gonna make sure that you’re addressing accessibility when you’re creating your marketing fodder. That you’re addressing usability when you’re designing your websites. That you’re considering things you might never have noticed before…because it pays to pay attention.
Folks + things mentioned in this episode:
microphones, for amplification
how to add captions to your YouTube videos
how to add captions to your Facebook videos
Headliner, for creating videos with captions
the Clips app for Apple users who create videos for Instagram
the InShot app for Droid users who create videos for Instagram
Renderforest, for adding captions to full videos
The Founding Moms, of course
Reviews! We love reviews.
A lovely person named Cathy left a new podcast review and we heart her for it.
⭐⭐⭐⭐⭐? So grateful.
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