for the ageist in you

I keep hearing business owners complain about how they're "too old" to get as much done as young business owners.

Nothing could be further from the truth.

The younger generations don't win the business game just because social media makes you think they do. No matter how old you are when you launch a business, you have to tackle the same challenges as the twenty-somethings – and you do it with more wisdom. From what I've seen firsthand in my years supporting thousands of business owners, thirty-somethings don't figure it out any faster than fifty-somethings do.

It might be time to part ways with your ageism.

It’s never too late to start and it’s never ever too late to keep going. Stop stopping before you get going. Add adjectives like “experienced” and “savvy” and “sophisticated” to your bio. Take solace in the fact that wildly successful people like Martha Stewart, Toni Morrison, and the founder of Zoom got their start after their 40th birthdays.

The cultural tides are also turning:

• According to Forbes, 50+ Women Are The New Entrepreneurial Superpower. Check out last year’s 50 Over 50 list here.

• Actor Julia Louis-Dreyfus shines an inspiring spotlight on celebrity sexagenarians, septuagenarians, and octogenarians in her award-winning podcast,Wiser Than Me.

• New wellness sites like Evernow (backed by investors Demi Moore, Glenn Doyle, Cameron Diaz, and Drew Barrymore) support women in perimenopause and menopause to carry on with their good work.

If it took you until your 60’s or 70’s to make money, your income grew “later,” not “too late.”

If you think you waited “too long” to create a successful career, think again. You weren’t ready then. You’re ready now.

If you’re sure that you’ve been wasting your time, spinning your wheels, chasing your tail, falling behind, running in circles, or missing the boat, that’s a story you’ve convinced yourself is real. It might be time to re-write the story.

Finding joy in your work at any age is about perspective, patience, and perseverance. You've got those in spades.

See you soon,

jill